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At a glance

  • Dataminr scores 3.8/5 and Gracker.ai scores 2.3/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
  • The widest gaps are source coverage (Dataminr 4.6, Gracker.ai 1.2) and ai answer & llm citation tracking (Dataminr 2.5, Gracker.ai 4.8); they are within 0.3 on 2 of 10 criteria.
  • Dataminr is built for enterprise publishers; Gracker.ai for mid-market.
  • On total cost of ownership Dataminr scores 2.5 and Gracker.ai 3.4 (higher means better value, not a lower price).
  • In our tracking 5 publishers use Dataminr and 1 use Gracker.ai.
  • Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.

Where they differ

Dataminr is stronger on source coverage (4.6 vs 1.2) and real-time alerting (4.8 vs 2.8).

Gracker.ai is stronger on AI answer & LLM citation tracking (4.8 vs 2.5) and share of voice & competitive benchmarking (4.6 vs 3.2).

Which one fits

Choose Dataminr if…

  • You publish at enterprise scale.
  • You weight source coverage, real-time alerting and reporting & dashboards heavily — Dataminr leads on those in this benchmark.

Choose Gracker.ai if…

  • You publish at mid-market scale.
  • You weight AI answer & LLM citation tracking, share of voice & competitive benchmarking and sentiment & portrayal analysis heavily — Gracker.ai leads on those in this benchmark.

Who uses them

Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.

Head to head

CriterionDataminrGracker.ai
Source coverage14% of capability4.61.2
Accuracy & relevance filtering12% of capability4.23.0
AI answer & LLM citation tracking12% of capability2.54.8
Content licensing & data compliance10% of capability3.62.6
Reporting & dashboards10% of capability3.52.2
Share of voice & competitive benchmarking10% of capability3.24.6
Integrations & export8% of capability3.83.5
Real-time alerting8% of capability4.82.8
Sentiment & portrayal analysis8% of capability2.63.8
Usability8% of capability2.82.8
Capability45% of composite3.63.1
Publisher fit40% of composite4.51.0
Total cost of ownership15% of composite2.53.4

Cost of ownership

Sub-scoreDataminrGracker.ai
Pricing transparency1.64.0
Entry cost1.63.5
Implementation cost2.34.0
Hidden-fee risk4.72.5
Ongoing cost2.33.0

Dataminr pricing

Custom enterprise pricing only; reports indicate annual contracts typically range from $20,000 for small teams to $100,000+ for global organizations.

Gracker.ai pricing

Starter $99/month ($79/month billed annually); Scale $499/month ($399/month billed annually); Enterprise custom. 7-day trial, card required.

What users say

Dataminr

5 positive · 8 neutral · 3 negative

Gracker.ai

11 positive · 2 neutral · 0 negative

Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.

Dataminr scores 3.8 and Gracker.ai scores 2.3 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/dataminr/gracker, verified Oct 19, 2026)

Common questions

How do Dataminr and Gracker.ai differ?

Dataminr is stronger on source coverage (4.6 vs 1.2) and real-time alerting (4.8 vs 2.8). Gracker.ai is stronger on AI answer & LLM citation tracking (4.8 vs 2.5) and share of voice & competitive benchmarking (4.6 vs 3.2). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.

Which is cheaper, Dataminr or Gracker.ai?

On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Dataminr scores 2.5/5 and Gracker.ai scores 3.4/5. A higher score means better value, not a lower sticker price.

How are these scores calculated?

Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.

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Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to Dataminr or alternatives to Gracker.ai.

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