Gracker.ai vs Muck Rack
Gracker.ai
AI search visibility and citation tracking that separates authoritative source citations from passing brand mentions
Publishers using it: 1
Muck Rack
Comprehensive PR management platform for journalist discovery, media monitoring, and AI-driven reporting
Publishers using it: 2 · incl. MIT Technology Review, Penguin Random House
Last verified Oct 19, 2026
At a glance
- Gracker.ai scores 2.3/5 and Muck Rack scores 2.8/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are source coverage (Gracker.ai 1.2, Muck Rack 4.2) and reporting & dashboards (Gracker.ai 2.2, Muck Rack 4.1); they are within 0.3 on 2 of 10 criteria.
- Gracker.ai is built for mid-market publishers; Muck Rack for mid-market and enterprise.
- On total cost of ownership Gracker.ai scores 3.4 and Muck Rack 1.8 (higher means better value, not a lower price).
- In our tracking 1 publishers use Gracker.ai and 2 use Muck Rack.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
Muck Rack is stronger on source coverage (4.2 vs 1.2), reporting & dashboards (4.1 vs 2.2), usability (4.6 vs 2.8) and content licensing & data compliance (4.2 vs 2.6).
Which one fits
Choose Gracker.ai if…
- You publish at mid-market scale.
- You weight share of voice & competitive benchmarking, sentiment & portrayal analysis and integrations & export heavily — Gracker.ai leads on those in this benchmark.
Choose Muck Rack if…
- You publish at mid-market and enterprise scale.
- You weight source coverage, reporting & dashboards and usability heavily — Muck Rack leads on those in this benchmark.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Gracker.ai · 1
Muck Rack · 2
Head to head
| Criterion | Gracker.ai | Muck Rack |
|---|---|---|
| Source coverage14% of capability | 1.2 | 4.2 |
| Accuracy & relevance filtering12% of capability | 3.0 | 3.0 |
| AI answer & LLM citation tracking12% of capability | 4.8 | 4.5 |
| Content licensing & data compliance10% of capability | 2.6 | 4.2 |
| Reporting & dashboards10% of capability | 2.2 | 4.1 |
| Share of voice & competitive benchmarking10% of capability | 4.6 | 3.2 |
| Integrations & export8% of capability | 3.5 | 3.0 |
| Real-time alerting8% of capability | 2.8 | 4.0 |
| Sentiment & portrayal analysis8% of capability | 3.8 | 2.8 |
| Usability8% of capability | 2.8 | 4.6 |
| Capability45% of composite | 3.1 | 3.8 |
| Publisher fit40% of composite | 1.0 | 2.0 |
| Total cost of ownership15% of composite | 3.4 | 1.8 |
Cost of ownership
| Sub-score | Gracker.ai | Muck Rack |
|---|---|---|
| Pricing transparency | 4.0 | 1.0 |
| Entry cost | 3.5 | 0.9 |
| Implementation cost | 4.0 | 2.7 |
| Hidden-fee risk | 2.5 | 3.2 |
| Ongoing cost | 3.0 | 1.4 |
Gracker.ai pricing
Starter $99/month ($79/month billed annually); Scale $499/month ($399/month billed annually); Enterprise custom. 7-day trial, card required.
Muck Rack pricing
Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons.
What users say
Gracker.ai
11 positive · 2 neutral · 0 negative
Muck Rack
16 positive · 14 neutral · 3 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Gracker.ai scores 2.3 and Muck Rack scores 2.8 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/gracker/muck-rack, verified Oct 19, 2026)
Common questions
How do Gracker.ai and Muck Rack differ?
Muck Rack is stronger on source coverage (4.2 vs 1.2), reporting & dashboards (4.1 vs 2.2), usability (4.6 vs 2.8) and content licensing & data compliance (4.2 vs 2.6). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Gracker.ai or Muck Rack?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Gracker.ai scores 3.4/5 and Muck Rack scores 1.8/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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