Muck Rack vs News Exposure
Muck Rack
Comprehensive PR management platform for journalist discovery, media monitoring, and AI-driven reporting
Publishers using it: 2 · incl. MIT Technology Review, Penguin Random House
News Exposure
Specialized broadcast and print media monitoring platform with extensive high-definition archives
Publishers using it: —
Last verified Oct 19, 2026
At a glance
- Muck Rack scores 2.8/5 and News Exposure scores 2.3/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are ai answer & llm citation tracking (Muck Rack 4.5, News Exposure 0.5) and content licensing & data compliance (Muck Rack 4.2, News Exposure 1.8); they are within 0.3 on 1 of 10 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership Muck Rack scores 1.8 and News Exposure 1.2 (higher means better value, not a lower price).
- In our tracking 2 publishers use Muck Rack and 0 use News Exposure.
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
Muck Rack is stronger on AI answer & LLM citation tracking (4.5 vs 0.5), content licensing & data compliance (4.2 vs 1.8) and usability (4.6 vs 2.6).
News Exposure is stronger on accuracy & relevance filtering (4.2 vs 3.0).
Which one fits
Choose Muck Rack if…
- You publish at mid-market and enterprise scale.
- You weight AI answer & LLM citation tracking, content licensing & data compliance and usability heavily — Muck Rack leads on those in this benchmark.
Choose News Exposure if…
- You publish at mid-market and enterprise scale.
- You weight accuracy & relevance filtering, sentiment & portrayal analysis and source coverage heavily — News Exposure leads on those in this benchmark.
Also weighing these
The nearest-scored tools to Muck Rack and News Exposure in this benchmark, listed A to Z.
- 2.5Brand24AI-powered social listening and media monitoring across news and digital platformsRead review
- 2.5BrandwatchEnterprise social intelligence suite for consumer insights and reputation managementRead review
- 2.6CisionComprehensive earned media and PR intelligence platform for enterprise communications and distributionRead review
- 2.5ProfoundAI search visibility platform tracking brand mentions, citations, and share of voice across ChatGPT, Perplexity, Gemini, and Google AI OverviewsRead review
All 16 scored tools are in Best Media Monitoring & AI Visibility Tools.
Who uses them
Publishers we have detected running each tool, from ads.txt, site code and published case studies. Agencies, brands and vendors are excluded.
Muck Rack · 2
News Exposure · 0
No publisher adoption verified yet.
Head to head
| Criterion | Muck Rack | News Exposure |
|---|---|---|
| Source coverage14% of capability | 4.2 | 4.6 |
| Accuracy & relevance filtering12% of capability | 3.0 | 4.2 |
| AI answer & LLM citation tracking12% of capability | 4.5 | 0.5 |
| Content licensing & data compliance10% of capability | 4.2 | 1.8 |
| Reporting & dashboards10% of capability | 4.1 | 4.0 |
| Share of voice & competitive benchmarking10% of capability | 3.2 | 2.8 |
| Integrations & export8% of capability | 3.0 | 2.0 |
| Real-time alerting8% of capability | 4.0 | 3.0 |
| Sentiment & portrayal analysis8% of capability | 2.8 | 4.0 |
| Usability8% of capability | 4.6 | 2.6 |
| Capability45% of composite | 3.8 | 3.0 |
| Publisher fit40% of composite | 2.0 | 2.0 |
| Total cost of ownership15% of composite | 1.8 | 1.2 |
Cost of ownership
| Sub-score | Muck Rack | News Exposure |
|---|---|---|
| Pricing transparency | 1.0 | 0.8 |
| Entry cost | 0.9 | 0.8 |
| Implementation cost | 2.7 | 1.9 |
| Hidden-fee risk | 3.2 | 1.1 |
| Ongoing cost | 1.4 | 1.5 |
Muck Rack pricing
Custom pricing; contact the vendor for a quote. Starter, Standard and Premier plans are priced by team size, with print and broadcast monitoring, social listening and press release distribution as add-ons.
News Exposure pricing
Custom pricing; quotes are provided based on specific monitoring needs, market reach, and reporting depth.
What users say
Muck Rack
16 positive · 14 neutral · 3 negative
News Exposure
3 positive · 1 neutral · 0 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
Muck Rack scores 2.8 and News Exposure scores 2.3 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/muck-rack/news-exposure, verified Oct 19, 2026)
Common questions
How do Muck Rack and News Exposure differ?
Muck Rack is stronger on AI answer & LLM citation tracking (4.5 vs 0.5), content licensing & data compliance (4.2 vs 1.8) and usability (4.6 vs 2.6). News Exposure is stronger on accuracy & relevance filtering (4.2 vs 3.0). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, Muck Rack or News Exposure?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — Muck Rack scores 1.8/5 and News Exposure scores 1.2/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
Share:
Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to Muck Rack or alternatives to News Exposure.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Media Monitoring & AI Visibility Tools
Every scored tool in Best Media Monitoring & AI Visibility Tools, with the criteria behind each number
Every category, independently scored
Related comparisons
Other head-to-heads publishers look at in Best Media Monitoring & AI Visibility Tools.
