News Exposure vs Profound
News Exposure
Specialized broadcast and print media monitoring platform with extensive high-definition archives
Publishers using it: —
Last verified Oct 19, 2026
At a glance
- News Exposure scores 2.3/5 and Profound scores 2.5/5 in Benchmark Grid's independent media monitoring & AI visibility tools benchmark, both assessed on the same 10 criteria.
- The widest gaps are ai answer & llm citation tracking (News Exposure 0.5, Profound 4.8) and content licensing & data compliance (News Exposure 1.8, Profound 3.6); they are within 0.3 on 4 of 10 criteria.
- Both are built for mid-market and enterprise publishers.
- On total cost of ownership News Exposure scores 1.2 and Profound 2.1 (higher means better value, not a lower price).
- Scores last verified 19 Oct 2026. Vendors cannot pay for a score or a position.
Where they differ
Profound is stronger on AI answer & LLM citation tracking (4.8 vs 0.5), content licensing & data compliance (3.6 vs 1.8), integrations & export (3.8 vs 2.0) and share of voice & competitive benchmarking (4.5 vs 2.8).
Which one fits
Choose News Exposure if…
- You publish at mid-market and enterprise scale.
- You weight source coverage, real-time alerting and sentiment & portrayal analysis heavily — News Exposure leads on those in this benchmark.
Choose Profound if…
- You publish at mid-market and enterprise scale.
- You weight AI answer & LLM citation tracking, content licensing & data compliance and integrations & export heavily — Profound leads on those in this benchmark.
Also weighing these
The nearest-scored tools to News Exposure and Profound in this benchmark, listed A to Z.
- 2.5Brand24AI-powered social listening and media monitoring across news and digital platformsRead review
- 2.4DetermAI-powered real-time media monitoring and social listening for brand reputation and market insightsRead review
- 2.4IsentiaComprehensive media intelligence and broadcast monitoring for APAC enterprises and government agenciesRead review
- 2.4Otterly.aiYour brand, otterly visible on every AI SearchRead review
All 16 scored tools are in Best Media Monitoring & AI Visibility Tools.
Head to head
| Criterion | News Exposure | Profound |
|---|---|---|
| Source coverage14% of capability | 4.6 | 3.2 |
| Accuracy & relevance filtering12% of capability | 4.2 | 4.2 |
| AI answer & LLM citation tracking12% of capability | 0.5 | 4.8 |
| Content licensing & data compliance10% of capability | 1.8 | 3.6 |
| Reporting & dashboards10% of capability | 4.0 | 4.0 |
| Share of voice & competitive benchmarking10% of capability | 2.8 | 4.5 |
| Integrations & export8% of capability | 2.0 | 3.8 |
| Real-time alerting8% of capability | 3.0 | 2.8 |
| Sentiment & portrayal analysis8% of capability | 4.0 | 3.8 |
| Usability8% of capability | 2.6 | 3.8 |
| Capability45% of composite | 3.0 | 3.9 |
| Publisher fit40% of composite | 2.0 | 1.0 |
| Total cost of ownership15% of composite | 1.2 | 2.1 |
Cost of ownership
| Sub-score | News Exposure | Profound |
|---|---|---|
| Pricing transparency | 0.8 | 1.0 |
| Entry cost | 0.8 | 1.0 |
| Implementation cost | 1.9 | 1.5 |
| Hidden-fee risk | 1.1 | 3.0 |
| Ongoing cost | 1.5 | 4.0 |
News Exposure pricing
Custom pricing; quotes are provided based on specific monitoring needs, market reach, and reporting depth.
Profound pricing
Custom; agency and enterprise plans
What users say
News Exposure
3 positive · 1 neutral · 0 negative
Profound
9 positive · 3 neutral · 0 negative
Mentions we could not tie to a real user, and those flagged as promotional, are excluded. Sentiment is opinion, and is independent of the verified publisher adoptions above.
News Exposure scores 2.3 and Profound scores 2.5 in Benchmark Grid's independent Best Media Monitoring & AI Visibility Tools benchmark (benchmarkgrid.com/vs/news-exposure/profound, verified Oct 19, 2026)
Common questions
How do News Exposure and Profound differ?
Profound is stronger on AI answer & LLM citation tracking (4.8 vs 0.5), content licensing & data compliance (3.6 vs 1.8), integrations & export (3.8 vs 2.0) and share of voice & competitive benchmarking (4.5 vs 2.8). Neither is better in the abstract — which one suits you depends on which of those dimensions carries the most weight in your operation.
Which is cheaper, News Exposure or Profound?
On total cost of ownership — pricing transparency, entry cost, implementation, hidden-fee risk and ongoing cost — News Exposure scores 1.2/5 and Profound scores 2.1/5. A higher score means better value, not a lower sticker price.
How are these scores calculated?
Each tool is assessed against its category's published criteria (10 in this benchmark), which make up Capability (45% of the composite), Publisher fit (40%) and Total cost of ownership (15%). Assessment is carried out by SODP's editorial team against a published methodology. Vendors cannot pay for inclusion, scores or positions.
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Both tools are scored in Best Media Monitoring & AI Visibility Tools. See alternatives to News Exposure or alternatives to Profound.
Weighing a third option? Add a tool to this comparison.
Where to next
Four questions, and a scored stack across every benchmark — not just Best Media Monitoring & AI Visibility Tools
Every scored tool in Best Media Monitoring & AI Visibility Tools, with the criteria behind each number
Every category, independently scored
Related comparisons
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